AIT SELMA

AIT SELMA follows the "Seven Characteristics of Zen Arts."

We view design as the integration of form, materials, production, and socioeconomic needs. Our goal is cultural sustainability. We are convinced that everything finds its expression in this unity, and that a sustainable way of life emerges through harmony between people, nature, and the environment.

In collaboration with Amazigh weavers from Morocco, we create timeless rugs. Inner peace, dignity, and mutual respect characterize this partnership and are reflected in these one-of-a-kind textiles. Crafted according to time-honored traditions, these rugs are distinguished by their simplicity, minimalist design, and exceptional quality. We use local, natural raw materials such as hand-spun wool and plants gathered from the wild.

In our "Boucharouite" collection, we focus on reusing old textiles.

At Kaiserhaus OF GOODS, we carry the following collections: Alles ist Eins, ZAG, Zanifi, Points, Qube, Elemente (MA), and Boucharouite (MA/CH).